By: George Featherstone
Here’s a pro-tip for those of you reading the comments, two words: Jquery accordion. You can have tons of optimized content on your homepage, and not sacrifice a sleek design if you incorporate...
View ArticleBy: DesignToads
John, I like that you pointed out not everyone is ready to jump right in and use a company’s product or service. I think so many landing pages are designed with the minimalist of content, and expected...
View ArticleBy: Andrew Freeman
I think that one of the things people don’t understand about the Dropbox model is that they started out using their page as a Minimal Viable Product. They used a video to demonstrate what their product...
View ArticleBy: Minchala
Love it. Always surprised at how many software/cloud services DON’T have videos on their landing page. SHOW me how it works. SHOW me how it easy/awesome/life-changing/orgasmic it is to use your product...
View ArticleBy: Bibiano Wenceslao
I can’t agree more. Dropbox’s virality indeed helped its SEO. I think for those who were new to cloud storage back then, Dropbox instantly became a necessity. Factor in the social media buzz and the...
View ArticleBy: Kieran Flanagan
I think its hard to compare the above landing pages e.g. Basecamp vs Podio, without knowing what their digital strategy is e.g. Basecamps home page is excellent for conversion. They have a pretty...
View ArticleBy: Paul Gailey (@paulgailey)
I really admire the CRO effectiveness efforts of “Expensify” which is done without an explainer video. I won’t link drop for the sake of moderation, you can google “expense reports suck” to find it. If...
View ArticleBy: Shawn Cohen
Yeah, some of the worst at this are email marketing companies. You can’t really tell what their tools do even w/ videos on their pages…
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By: Susan Bachelder
I have been looking for valuable resources before starting my squeeze page creation. I appreciate your article. Hmmm..although it has raised more questions for me
View ArticleBy: Brandon
Though I did enjoy the article, I was hoping for a little more detail on the SEO side of landing pages (more than just add content). But, again a good read on the varying types of landing pages and...
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SEOs are Growth Hackers
Growth hacking has become a buzzterm in the past 6 months, ever since this post written back in April by Andrew Chen. There’s even a growth hacking agency in New York City (linked at the bottom of the...
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Do The Work
SEO is not about quick wins. I get asked all the time to “give us something that we can do now that will have a noticeable effect”. People, everyone, wants to get the most bang for their buck, and this...
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Do The Work, or Quit Blogging
You just read a click-bait title. I apologize for that. Before you run away, dear valued reader (see what I did there?), here’s my thesis: A person should not blog or publish on the Internet (not all...
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Start With The First Link
Reminder from today – don’t always ask “How can we get x links to this page?” Start with asking “How can I get 1 link to this page?” — John Doherty (@dohertyjf) December 7, 2012 I work on a lot of...
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Find Balance
Before you read this post (which is publishing as I am on the plane to Costa Rica), let me suggest that you read two other posts: Rand’s post – http://moz.com/rand/there-is-no-worklife-balance/ Jerry...
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How’s The Ebook Coming?
TL;dr – As many of you know, I announced a few months ago that I am working on an ebook about blog marketing. If you didn’t know, you should sign up to hear about when it launches after you’ve finished...
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The Future of Cross Platform Publishing
I recently read a post about cross-platform publishing that absolutely blew my mind and changed my paradigm about how I am thinking about content and publishing moving forward. It’s called Adapting...
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Becoming A Better Writer
A lot of talk has happened about content, content marketing, and blogging in 2012. We can thank Google, Tom Critchlow, and people like CopyBlogger for this, and I truly do. I love content and writing,...
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SEO Reporting for 2013 and Beyond
SEO is getting harder. When I started in the industry a few years ago, it was possible to throw a bunch of exact match anchor text at a page and it would rank fairly quickly. You could spin content all...
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Talking Marketing with Leo Widrich of Buffer
On January 15th I had the great pleasure to get to do a video hangout with Leo Widrich, one of the main guys behind the well-loved social media tool Buffer. I reached out to Leo because I’ve been...
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